Tag: Adwords Management

“Dude, Where’s my Ad?” PPC Management Tip from Root Deeper Insights

Most Adwords advertisers, and folks in PPC management generally, will encounter some kind of “odd behaviors” in Google. Despite what seems strange on the surface, there is usually a reason why thing happen as they do. Recently in the Google Partners Community agencies were sharing “war stories” of clients who sounded emergency alarms because they […]


The term KPI is slung around often by corporate managers and consultants. But I think sometimes “regular folks” managing businesses don’t really relate to the buzz-term. To me it is important to HAVE these “key performance indicators” (KPI), but it’s not important to mystify them or make them sound esoteric. They say that “an army […]