Roots and Shoots

Google Small Business Challenge Coach

Google Small Business Adwords Coach

Feel Free to Tweet Me Questions @RootDeeper_com

While most of our work is with clients who are not so small, we like to help businesses that are getting going and want to grow.  While we can’t put so much time month-to-month advising individuals we like to help in other ways such as high-level strategic advising and doing trainings & workshops.

One way I help small companies is being a Google Small Business Advisor.   It’s a great experience to help companies, especially ones that want to grow, deal with questions that challenge them.

Today I’ve been invited to be a coach for the Google Small Business Community #SmallBizGames

Check out the community at Google Small Business, and try out some challenges in the #SmallBizGames!

For future fun and learning, follow @GoogleSmallBiz

Also, if you ever have questions, feel free to ask by filling out our contact form.  Who knows, your question may even become the topic of a post like my Expert post on Google Partners about the value of different types of conversions HERE

The Engineer Who Writes Blogs Startup Weekend Athens


Mom SW
The Engineer Who Writes, and the rest of the Athens Ohio Startup Weekend crew!

Props to Barbara, The Engineer Who Writes, for her efforts supporting Startup Weekend Athens held at the Ohio University Innovation Center!

Over the weekend-long event she followed the action and covered it for the site which is home of the Startup Weekend system.

Barbara Donohue, my mom among other distinctions ;-), is now based out of the Innovation Center under the Root Deeper Marketing banner, and will be covering technical communications such as “explainer” documents and videos, as well as technical writing.

Root Deeper Marketing was a sponsor of the event and will be providing a small budget of free consulting services to the winner, relating to their online marketing and communications needs.

SUW sponsor
Winning Athens Startup Weekend teams pose for photographs. Happy to be a sponsor and to encourage entrepreneurship!





Digital Marketing & Adwords in New Albany Ohio

“Colin brings a wealth of actionable information about how to win in the digital marketing world.
He has done two seminars for Innovate New Albany that our attendees really valued!”
Neil Collins
Innovate New Albany
Profit-Driven Marketing and Google Analytics, Sept 25, Innovate New Albany
Profit-Driven Marketing and Google Analytics, Sept 25, Innovate New Albany

Just had a blast at the second presentation in 7 days (!) at Innovate New Albany (, a beautiful incubator space near Columbus.

Today’s  was “This Ain’t Your Granpa’s Adwords”.  It featured a live stream, and recorded segment, from Google’s headquarters in Mountain View California, followed up by a discussion of the powerful tools Adwords offers in addition to the classic “search advertising”.  With location-based mobile ads, pre-roll video across millions of videos on Youtube, Shopping ads, Call-only ads, and other features Youtube offers a full-suite digital marketing toolbox.

Thanks to @innovateNA and Neil Collins for hosting the event and for these kind words!


Neil’s quote is one of my favorites.  In competitive bidding environments, and to aggressively grow a business, you don’t just want to “show up” in Adwords. You want to WIN. That’s what we were gearing up to do.  Gain optimal results for minimum investment.
It was great to see the information, environment, and support available to New Albany businesses.  If I didn’t live love Athens so much I’d be tempted to join them up there!
Neil says I can visit any time, and we may cook up an “office hours” arrangement as part of the Ask an Expert program they’re cooking up.
As for now, back to Athens, but I’m sure I’ll be seeing the New Albanians (is that right?) soon enough!
Inspired to research Neil’s firm Results Marketing Group as well. I suspect there may be some synergies to leverage with my digital nerdiness and his branding and positioning work.  We’ll see!
"This Ain't Your Granpa's Adwords" at Innovate New Albany
“This Ain’t Your Granpa’s Adwords” at Innovate New Albany






Easy Steps to Link AdWords to an MCC

What is a MCC?

MCC stands for My Client Center. Simply put, it’s the umbrella account agencies use to manage multiple AdWords accounts from one login. Adwords will only allow a Google account (or gmail) to be associated with one Adwords account. So you can’t just “add” us as a user. You have to connect with our umbrella MCC.

Simple Steps to Link Adwords Accounts to MCCs

Step 1 – Finding the account number

The process of linking your AdWords account with an account manager’s MCC account starts with your account number. To find this 10 digit number, sign into your AdWords account. Once you’re signed in, you’ll find this number at the top right of your screen. It’s the client ID

How to find Google AdWords Client ID.
Courtesy of Google

shown as XXX – XXX – XXXX.

Just as a reminder, you should never give your AdWords account number out to anyone without verifying who they are. Google will never email you and ask you for your account information, and you should report any emails like this immediately. When looking for advice on forums and in chats, never give out passwords or account numbers. Additionally, you shouldn’t give your account number to someone who requests to manage your account without properly vetting them.

Establish a relationship and trust with any agency or individual that might be managing your account or assisting you with troubleshooting before giving out any vital information.

Step 2 – It’s the account manager’s turn

Now the manager will send you an invitation to join their MCC account. This invitation will come directly from Google to your AdWords account. You as the advertiser has nothing to do for this step.

Step 3 – Accept the invitation

In this last step you’ll go back to your AdWords account to accept the invitation. Once you’ve signed in, click the gear icon on the top right of your screen.


Click on account settings, then account access.

Next, find the client managers section. Look for the words accept invitation, and click them. Now the account manager has access to your account. Google AdWords Accepting an Invitation


Now that you’ve given an account manager access to your account, you may have a few questions. We’ll cover a few of the basics here.

Can I remove access?

Yes, you can remove the manager’s access at any time. The process is as easy as allowing access.

Who pays?

The payment setup stays the same as it was prior to your account being managed. This means whatever method of payment was arranged will still be in effect.

Can I still make changes to my account?

You keep total ownership of the account and all administrative access.  So you’re just allowing access not “turning it over” to us.  Once you delegate management to an agency, though, you shouldn’t be messing with the account.  Look at the data whenever you want, and suggest ideas, but don’t be changing things in the account while a manager is or it’ll muddle things and likely waste time.  Too many cooks can spoil the meal. 

Still Have Questions?

Contact us. We’d love to help!

Root Deeper Marketing’s Colin Donohue in the News

Recently, Colin had the opportunity to advise the Google Small Business Community regarding environmental issues. He explains that consumers look for environmental cues from companies. This leadership role is a great opportunity for companies to be green, get some attention and interact with the community. The article presents the impact small businesses have and three simple ways to get going.Colin Donohue Op-Ed April 2015_Page_1

If you’re interested in reading the article, look for it in the Google Small Business Community.



Hi clients, friends and everyone else familiar with Root Deeper Marketing. I’d like to take a moment to introduce myself. My name is Shire, and I’ve started working with Colin in the past couple of months. I work primarily in pay per click marketing, especially AdWords and Bing Ads but I have experience in web design, content writing and graphic design. I love all aspects of marketing and definitely love analysis and strategy. I enjoy working with small businesses and helping make them successful. I think a business of any size can succeed with the right plan and the right people behind them. I look forward to working with everyone and helping them grow their businesses!

Root Deeper Marketing Strategist Named Google Partners Community Ambassador!

Colin Donohue, principal strategist for Root Deeper Marketing was named Google Partners Community Ambassador this week, one of only 18 in the 22,000 member Community which spans the US and Canada.

“I have learned a tremendous amount from my colleagues in the community and look forward to continuing to share ideas and advice with them, and new members moving forward!”

Colin Donohue and wife Anna host a Google Connect Event at the Innovation Center in Athens Ohio
Colin Donohue and wife Anna host a Google Connect Event at the Innovation Center in Athens Ohio

This distinction was a recognition of both technical competence, but also of an elevated level of service to the Partners Community, an online forum for marketing professionals hosted by Google.

Scott Christopher, the Google staffer who runs the community, shared thoughts on Donohue’s selection.

“Colin demonstrated strong product knowledge of Adwords and Analytics in addition to being consistently helpful to others learning them.”

“One thing that distinguished Colin is his ability to address Adwords questions and issues from the perspective of business strategy, and to demonstrate how answers to technical questions relate to market conditions and business goals.”

A friendly celebration of the selection was initiated in the Community where Donohue received an “Ambassador Spotlight”

ambassador spotlight text