AMA Reports New Research on TV!

Well, I don’t mean the doctor association, the AMA, I mean the American Marketers Association, the “spin doctors” association 😉

Apparently this “fad” of the Internet is taking ahold.

Ad purchasing for online channels exceeded all broadcast TV ad purchasing, ringing the bell at over $42 Billion.

I suspect the increase in online advertising has a lot to do with the ability to directly track many forms of advertising (most notably Adwords) to see how ads are converting into actual leads and sales.

I don’t think I could sell TV ads in good conscience, as it’s hard to know what you’re getting for your money! Web marketing allows you to have results you can stand behind, based on real data. Cable TV ads + Broadcast ads still overshadow online ad spend.